Use pauses, reduced density, and negative space to make entrances, lyrics, melodies, and climaxes more meaningful.
Approach the topic as a music-maker: define the musical role first, then make deliberate choices about rhythm, harmony, timbre, arrangement, dynamics, and space.
Make a short eight- or sixteen-bar sketch around the article topic. Change one musical dimension at a time and keep the version that communicates the idea most clearly.